The Director of Marketing & Public Relations must bring creativity, possess high ethical standards and provide administrative oversight over marketing, advertising, media & web, & public relations functions. This individual must work collegially within a shared governance structure with faculty and staff to promote a climate of student success in an institution which has experienced considerable growth, innovation and change. Serving as a key member of senior leadership, the Director provides support to College leadership in the oversight of all aspects of the College’s marketing efforts to develop, implement, evaluate and refine a comprehensive marketing & public relations campaign. The Director assures that the brand image and culture of Rhodes State is identified and effectively communicated, is consistent in all publications, and the presentation in advertising, publications and the website are relevant, accurate and engaging. The functional areas reporting to the Director are central duplication, public relations, graphic design & web design. Duties & Responsibilities
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