Job Description

📢 We’re Hiring! Social Media Manager at Byroe 🌿

Are you passionate about skincare, digital storytelling, and building an engaged community? Byroe, an upcycled superfood skincare brand, is looking for a Social Media Manager to elevate our brand presence and drive meaningful connections with our audience.

About Byroe

At Byroe, we believe in the power of upcycled superfoods and holistic wellness to create high-performance skincare. Rooted in sustainability and inspired by nature, we craft clean, effective products that nourish skin from the inside out.

We’re growing—and we need a strategic, creative mind to help us build a compelling social media presence that reflects our brand values and connects with our audience.

Role Overview

We are seeking a strategic and creative Social Media Manager to lead Byroe’s social media presence and content strategy across platforms—including Instagram, Facebook, Threads, and TikTok . In this role, you’ll shape Byroe’s brand voice, drive audience growth, and foster community engagement through innovative content and authentic storytelling.

This role is a unique blend of strategy, creativity, and execution. You’ll have the opportunity to collaborate directly with Byroe’s Marketing Director and Creative Director to execute a cohesive and impactful social strategy while driving measurable growth and engagement.

(1) Social Content Strategy & Execution

• Develop and execute innovative social media content plans aligned with Byroe’s business objectives.
• Lead and manage end-to-end content creation – from ideation, scripting, and shooting to editing and publishing .
• Ensure all content is visually compelling, on-brand, and optimized for engagement across platforms:
• Meta (Instagram & Facebook)
• Threads
• TikTok
• Plan and execute larger social campaigns, product launches, and retailer promotions in collaboration with the Creative team and cross-functional partners.
  

(2) Analytics & Performance Optiomization

• Serve as the social analytics lead —track and report on KPIs, audience insights, and performance benchmarks.
• Manage communication of insights to broader teams, helping drive quarterly goals and surpass growth targets.
• Develop monthly dashboards and compile key social metrics across platforms to inform content decisions.
• Continuously monitor performance and adjust content strategy to maximize impact.
  

(3) Creative Content Production

• Lead hands-on content creation, including filming and editing high-quality social-first videos and imagery.
• Own the entire content production cycle – from conceptualization and scripting to execution, post-production, and distribution.
• Oversee and direct creative shoots, ensuring content aligns with brand aesthetics and storytelling goals.
• Collaborate with content creators and influencers, providing direction and guidance to ensure their content aligns with Byroe’s brand identity.
• Continuously optimize content formats, styles, and trends to maximize engagement and performance.

(4) Strategy & Innovation

• Identify and implement data-driven social media strategies to support yearly marketing goals.
• Stay ahead of trends, platform updates, and best practices to ensure Byroe remains at the forefront of digital innovation.
• Plan and execute collaborations with content creators, influencers, and brand advocates, ensuring seamless integration of UGC (user-generated content) into the brand strategy.
• Test new content formats and campaign ideas to drive audience engagement and brand growth.
  

Requirements

✔️ 5+ years of experience in social media strategy, content creation, or digital marketing exclusively within a skincare or beauty brand .

✔️ Strong content creation background with experience producing high-quality photo and video content for social platforms.

✔️ Deep understanding of social media platforms (Instagram, TikTok, Threads, Facebook) and content best practices.

✔️ Strong creative eye and storytelling skills—you're comfortable with photo and video editing tools.

✔️ Analytical mindset with the ability to interpret data and translate insights into strategy.

✔️ Proven experience working with influencers and building brand partnerships.

✔️ Highly organized, self-motivated, and able to thrive in a fast-paced environment.

✔️ Experience working in a premium or luxury skincare brand is a plus.

🚨 Applications without direct skincare brand experience or portfoilo will not be considered.

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