Job Description

We are seeking an experienced and strategic Director of Marketing for one of our clients that will lead their brand marketing and omnichannel initiatives. This role is ideal for a CPG or food & beverage marketing expert who has successfully built and led teams, developed and executed comprehensive brand strategies, and driven growth across retail, eCommerce, and digital channels.

Responsibilities:

• Develop and execute a holistic brand marketing strategy across all consumer touchpoints, ensuring consistency and impact.
• Lead brand positioning, messaging, and storytelling, establishing a strong and differentiated market presence.
• Oversee omnichannel marketing efforts, including retail, eCommerce, social media, paid media, influencer marketing, and in-store activations.
• Manage integrated marketing campaigns to drive awareness, engagement, and conversion across traditional and digital platforms.
• Drive DTC and eCommerce growth strategies on owned digital channels.
• Analyze consumer insights, market trends, and competitive data to refine strategies and maximize ROI.
• Hire, mentor, and develop a high-performing marketing team, fostering innovation and collaboration.
• Manage the marketing budget, ensuring optimal allocation of resources and maximizing efficiency.
• Track and report on key marketing KPIs, making data-driven adjustments to enhance performance.

Qualifications:

• 10+ years of marketing experience, with a strong background in CPG or the food & beverage industry.
• 5+ years of leadership experience, with a proven ability to build and scale marketing teams.
• Deep expertise in brand marketing, digital marketing, retail marketing, and omnichannel strategy.
• Experience managing large-scale marketing budgets and demonstrating strong financial acumen.
• Strong analytical skills with the ability to translate insights into actionable strategies.
• Knowledge of eCommerce marketing, DTC growth strategies, and digital advertising.
• Excellent communication, leadership, and stakeholder management skills.

Job Tags

Similar Jobs