Digital Marketing Manager Job at Celarity, Minneapolis, MN

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  • Celarity
  • Minneapolis, MN

Job Description

As a Digital Marketing Manager, you will develop and implement digital marketing strategies to drive online traffic, optimize user experience, and generate leads. You will oversee marketing automation, website management, and analytics while collaborating with internal teams and external partners to enhance the digital presence and ensure marketing objectives are met. This role requires expertise in B2B marketing strategies, focusing on lead generation, account-based marketing, and customer engagement to drive business growth.

Day in the Life of a Digital Marketing Manager:

  • Develop and manage digital marketing campaigns across web, SEO, SEM, and PPC
  • Track and analyze key performance metrics, providing insights to leadership
  • Oversee website content, digital assets, and marketing automation tools
  • Collaborate with IT to manage user experience, data integrity, and compliance
  • Partner with stakeholders to ensure consistent branding across all digital platforms

Your Qualifications of a Digital Marketing Manager:

  • Bachelor’s degree in Marketing, Communications, or related field
  • 5+ years of B2B marketing experience
  • 8+ years of experience in digital marketing and campaign management
  • Proficiency in SEO, SEM, PPC, and web analytics tools
  • Experience with marketing automation tools and CRM platforms
  • Strong project management and cross-functional collaboration skills

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