Brand Manager (Marketing) - Restaurants - OAB Job at Leap Brands, Atlanta, GA

  • Leap Brands
  • Atlanta, GA

Job Description

Position Overview:

As the Brand Manager you will be responsible for developing and executing marketing strategies to strengthen our brand presence and drive customer engagement. With a focus on creativity and innovation, you will lead initiatives to enhance brand awareness, drive sales, and foster customer loyalty across various channels.

  1. Brand Strategy Development:
    • Develop comprehensive brand strategies aligned with the company's overall objectives and target audience.
    • Conduct market research and analysis to identify brand opportunities and consumer insights.
  2. Marketing Campaign Management:
    • Plan, execute, and oversee marketing campaigns across multiple channels, including digital, social media, and traditional advertising.
    • Collaborate with internal teams and external agencies to ensure campaign effectiveness and alignment with brand messaging.
  3. Brand Messaging and Positioning:
    • Define and refine brand messaging and positioning to resonate with target audiences.
    • Maintain brand consistency across all communication channels and touchpoints.
  4. Product Launches and Promotions:
    • Lead product launch strategies and promotional campaigns to drive awareness and sales.
    • Monitor and analyze campaign performance to optimize results and ROI.
  5. Creative Content Development:
    • Oversee the creation of compelling marketing collateral, including advertising materials, digital content, and promotional assets.
    • Ensure content reflects brand values and resonates with target audiences.
  6. Brand Partnerships and Collaborations:
    • Identify and cultivate strategic partnerships and collaborations to enhance brand visibility and reach.
    • Negotiate and manage partnerships to maximize mutual benefits and brand exposure.
  7. Customer Engagement and Loyalty Programs:
    • Develop and implement customer engagement initiatives and loyalty programs to drive repeat business and customer retention.
    • Analyze customer data and feedback to identify opportunities for improvement and innovation.
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
  • 5+ of experience in brand management or marketing, preferably in the restaurant or hospitality industry.
  • Strong understanding of marketing principles and techniques, with a focus on brand strategy and positioning.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.

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