Job Description

Position Overview

We are seeking a dynamic and creative Brand Manager for our Premier High School brand, with a

passion for the education sector to lead brand development and positioning efforts. Working in brand management at ResponsiveEd means being more than just a marketer, it means being a total business owner. We need someone who is dedicated and who can guide the vision and strategy behind a brand by developing marketing plans and driving innovation. Our Premier High School Brand Manager will work regularly across functions to identify parent, student, and school insights and implement marketing tactics that will continue to push the brand forward.

Minimum Qualification

● Education: Bachelor's Degree Required: Major in Business, Marketing Preferred

● 4-7 years of experience in consumer or brand marketing

● Demonstrated strong facilitation skills and ability to identify common ground amongst individuals with divergent opinions and perspectives

● Strong understanding of branding principles and integrated marketing strategies.

● Proven ability to develop and execute multi-channel marketing campaigns.

● Proficiency in analytics and CRM tools (e.g., Google Analytics, HubSpot

● Exceptional communication and storytelling skills.

Preferred Qualification

● MBA in Marketing

● Experience working with educational institutions or EdTech companies.

● Knowledge of trends and challenges in the education industry.

● Familiarity with marketing automation platforms and CRM tools.

Key Responsibilities

● Develop and execute comprehensive Premier High School school brand strategies to increase

brand awareness and market share.

● Ensure Premier High School brand consistency across all marketing and communication

channels.

● Work with cross-functional teams (marketing, enrollment, creative, finance, operation

agencies) to support enrollment windows, regular communication, and the execution of the

Premier High School brand plan.

● Analyze and interpret market trends, syndicated data, and consumer research to track Premier

High School brand performance and inform better marketing decisions.

● Ensure that the advertising agencies are on-brand and ensure attrition is tracked

● Track and manage the Premier High School marketing budget to ensure the company meets

its annual business plan goals.

● Excellent analytical and project management skills. Must be able to analyze business data,

determine solutions, make recommendations, and carry out actions in an effective manner

● Build annual Premier High School marketing calendar for national and local campaigns;

support the development and drive the execution of campaigns.

● Plan and execute integrated Premier High School marketing campaigns, including digital,

social, print, and broadcast media.

● Provide guidance and support to internal teams and external partners on Premier High School

brand-related matters.

● Conduct regular audits of Premier High School brand touchpoints to ensure consistency and

quality.

● Track and analyze Premier High School brand performance metrics and KPIs.

● Prepare regular reports on Premier High School brand health and campaign effectiveness.

● Perform additional duties as assigned by management.

Physical Requirements

Carrying, Climbing, Crawling, Driving, Kneeling, Lifting to 25 pounds, Pulling, Pushing, Reaching,

Sitting, Squatting, Stooping, Bending, Twisting, Walking, Grasping, Talk or Hearing.

The physical demands are representative of those that must be met by an employee to successfully

perform the essential functions of this job. Reasonable accommodations may be made to enable

individuals with disabilities to perform essential functions. Blue Learning considers applicants for all

positions without regard to race, color, national origin, age, religion, sex, marital status, veteran or

military status, disability, or any other legally protected status. ResponsiveEd is an Equal Opportunity Employer. Occasional national travel: occasional prolonged and irregular hours.

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